The Alvarez Diaz Group provides a full spectrum of communications services to promote, change, or establish an individual's or a company's image or brand.  These business strategy and consulting services include but are not limited to:

Public Relations

• Speech writing
• Media and image coaching
• Uncovering opportunities for appearances
• Research of industry specific awards and recognition

Media Relations

• Press releases
• Pitching stories to the media
• Media interviews (Radio, TV, Print)
• Article development
• Press conferences, roundtables, seminars

Public Affairs

• Monitoring of industry specific policy legislation
• Monitoring industry trends and public opinion of said trends
• Event sponsorship

Community and University Relations

• Assess industry related community or university organizations
• Coordinate events and volunteers for related events or functions

Branding

• Creation of corporate image
• Monitoring of usage of corporate image
• Brand design and management
• Promote corporate image or brand through comprehensive public relations and marketing efforts

Marketing

• Complete marketing analysis
• Competitive analysis
• Market research and surveys
• White papers
• Marketing Communications
• Advertising development and placement
• Promotions
• Coordinate and host product and industry training seminars

Employee Communications

• Development of internal corporate message and vision
• Corporate culture and values development
• Executive messaging development
• Internal/employee publications
• E-newsletters
• Employee feedback venues, e.g. surveys

Events

• Company or product launch
• Create list of guests
• Creation of invitations
• Coordinate VIP events
• Fundraising
• Trainings and seminars
• Trade shows and conferences

Crisis Management

• Training for management and employees
• Analysis of industry specific crises
• Development of crisis management plan
• Development of crisis communications plan